Change Management: Leveraging Rational Thinking

Originally posted July 5, 2015 as a LinkedIn post.

I read a recent article that struck me as a great guide for consideration when thinking about implementing any business change initiative, and especially sales training/effectiveness initiatives.

The article “A User’s Guide to Rational Thinking” by Christie Aschwanden (@cragcrest) was in the July/August 2015 issue of Discover Magazine.   Yes, a science magazine had great ideas applicable to business!

Continue reading